Website Optimisation & SEO Services

Search engine optimisation (SEO), or website optimisation, is the process of making changes to your website so that it will appear higher in search engine results pages (SERPS).

Search Engine Optimisation (SEO).

Is the science of adjusting a website's code, content and structure to make it visible on a search engine result page for particular keywords or combinations of keywords.The end-goal in any marketing venture is to generate a return on your investment, and SEO is capable of generating very attractive returns by bringing people to your website through search engines!


The benefits of SEO

Benefits of SEO

Website optimisation is one of the most effective and important online marketing strategies. Where SEO comes into play is by ranking you higher on all the different search engines. The benefits are countless, but here are a few:

  • More traffic to your website from all the search engine referrals to your website
  • Brand building, since higher spots are associated with higher prestige
  • People who visit from search engines are interested in what you’re selling, so they’re more likely to purchase


Keyword Targeting

Keyword Targeting

This is where I'll research a set of keywords that will work well for your website and are most effective in being presented on search results. I usually recommend clients to follow the long-tail keyword strategy, because shorter keywords are very competitive and require substantial resources to compete. Long-tail keywords are often a viable strategy for small businesses. The longer keywords offer higher conversions, because people are specific about what they want.


Link Building

Link Building

Link building is an essential factor of SEO. If you’ve used the internet then you most likely have clicked on a hyperlink that takes you to another website. These are referred to as backlinks, so in simple terms they are like votes for your website. Basically, you want more votes, because it’s somewhat of a popularity contest. Like every popularity contest, the person endorsing you matters too! Having backlinks from spam web sites, and web sites not related to your industry can have a negative to neutral effect. For example, a dental website receiving a backlink from a pavement contractor doesn’t pass as much of a vote as another dental website would. Make sense?

Website Optimisation Features

Things I will focus on:
In depth related Keyword ResearchAcquiring one way links to increase your Link authority
Optimising Content with correct keyword DensityWorking on Title, Meta tags and H1 tags
Other “on page” optimisationInformal weekly online reports
Robot.txt OptimisationGoogle XML Sitemap
Working on the HTML source codeCreation of new GEO location optimised pages
Manual submissions to top search enginesManual Link Requests to Related Websites
W3C Validations for Home pageImage Optimisation
Log File AnalysisEmail Support
Text to Code Ratios checkedPage load speed improvements


How I do it

I'll study your business and the products/services that are being offered. After this I'll work to optimise the different pages of your website, create content your visitors will value, and start connecting with other websites to promote yours! Every SEO strategy is different per client but to sum up what’s done during SEO, Keyword Targeting and Link Building.

Website Optimisation Packages

Bronze - £169.99 p/mSilver - £449.99 p/mGold - £849.99 p/m
In depth Competitor AnalysisIn depth Competitor AnalysisIn depth Competitor Analysis
Keyword ResearchKeyword ResearchKeyword Research
Focus on 10 KeywordsFocus on 25 KeywordsFocus on 50 Keywords
On-site SEO OptimisationOn-site SEO OptimisationEnhanced On-site SEO Optimisation
Ongoing Link BuildingOngoing Link BuildingEnhanced Ongoing Link Building
1/2 Hour of Monthly SEO Consultation2Hrs of Monthly SEO Consultation8Hrs of Monthly SEO Consultation
Monitor up to 100 KeywordsMonitor up to 250 KeywordsMonitor up to 1000 Keywords
Continuous DevelopmentContinuous DevelopmentEnhanced Continuous Development
Recommended for
Sole Traders
Sole Traders
Small Businesses
Small Businesses
Medium Sized Businesses


Hire an SEO Professional that loves empowering his clients

Contact

62 Bare Lane
Morecambe
Lancashire
LA4 6LL
07809 765635
08436 365430

Client Testimonial

Lee Johnson is both passionately committed and extremely talented. I have found him to be results driven. Dealing with Lee was great fun, there is no smoke and mirrors rather a professional, competent, friendly business approach with the most refreshing can do attitude that made it a pleasure to do business with him. - Brendan Leece

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