Search engine optimisation (SEO), or website optimisation, is the process of making changes to your website so that it will appear higher in search engine results pages (SERPS).
Is the science of adjusting a website's code, content and structure to make it visible on a search engine result page for particular keywords or combinations of keywords.The end-goal in any marketing venture is to generate a return on your investment, and SEO is capable of generating very attractive returns by bringing people to your website through search engines!
Website optimisation is one of the most effective and important online marketing strategies. Where SEO comes into play is by ranking you higher on all the different search engines. The benefits are countless, but here are a few:
This is where I'll research a set of keywords that will work well for your website and are most effective in being presented on search results. I usually recommend clients to follow the long-tail keyword strategy, because shorter keywords are very competitive and require substantial resources to compete. Long-tail keywords are often a viable strategy for small businesses. The longer keywords offer higher conversions, because people are specific about what they want.
Link building is an essential factor of SEO. If you’ve used the internet then you most likely have clicked on a hyperlink that takes you to another website. These are referred to as backlinks, so in simple terms they are like votes for your website. Basically, you want more votes, because it’s somewhat of a popularity contest. Like every popularity contest, the person endorsing you matters too! Having backlinks from spam web sites, and web sites not related to your industry can have a negative to neutral effect. For example, a dental website receiving a backlink from a pavement contractor doesn’t pass as much of a vote as another dental website would. Make sense?
|Things I will focus on:||In depth related Keyword Research||Acquiring one way links to increase your Link authority||Optimising Content with correct keyword Density||Working on Title, Meta tags and H1 tags||Other “on page” optimisation||Informal weekly online reports||Robot.txt Optimisation||Google XML Sitemap||Working on the HTML source code||Creation of new GEO location optimised pages||Manual submissions to top search engines||Manual Link Requests to Related Websites||W3C Validations for Home page||Image Optimisation||Log File Analysis||Email Support||Text to Code Ratios checked||Page load speed improvements|
I'll study your business and the products/services that are being offered. After this I'll work to optimise the different pages of your website, create content your visitors will value, and start connecting with other websites to promote yours! Every SEO strategy is different per client but to sum up what’s done during SEO, Keyword Targeting and Link Building.
|Bronze - £169.99 p/m||Silver - £449.99 p/m||Gold - £849.99 p/m||In depth Competitor Analysis||In depth Competitor Analysis||In depth Competitor Analysis||Keyword Research||Keyword Research||Keyword Research||Focus on 10 Keywords||Focus on 25 Keywords||Focus on 50 Keywords||On-site SEO Optimisation||On-site SEO Optimisation||Enhanced On-site SEO Optimisation||Ongoing Link Building||Ongoing Link Building||Enhanced Ongoing Link Building||1/2 Hour of Monthly SEO Consultation||2Hrs of Monthly SEO Consultation||8Hrs of Monthly SEO Consultation||Monitor up to 100 Keywords||Monitor up to 250 Keywords||Monitor up to 1000 Keywords||Continuous Development||Continuous Development||Enhanced Continuous Development||Recommended for |
|Sole Traders |
|Small Businesses |
Medium Sized Businesses
I thought I was ahead of the game with regards our website marketing model. Within ten minutes of talking to Lee Johnson I realised, whilst I may be ahead of my competitors, I were a long way behind the trailblazers. - Gareth Jenkins